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Creativity

Creative advertising that works with one audience might score a zero with another.

What really counts is that your target market connects with your message. This is why we build market research into every client’s program. To reduce risk and improve results.

• Creative Services
• Advertising Campaigns Brand Creation Collateral Development Direct Response
• Online Marketing
• Website Design and Development

Brand Creation

The greatest brand marketing is instinctive and inspired.

We believe the most sincere type of branding in born from within. When those traits and characteristics that make an organization great become embedded in its culture, the brand begins to take on a persona of its own. Not unlike those unstoppable fans. From start-up to international, Apt Communications has the experience, talent and resources to revitalize your brand to become more relevant and valuable in an ever changing world.
Branding Services:
• Brand Consulting
• Competitive Analysis and Positioning Internal and External Brand Research Sweet Spot Brand Positioning
• Brand Name Generation
• Creative Themes and Taglines
• Visual Identity and Logo Design Brand Naming and Taglines

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Media Services

Media ROI is all about targeting, placement, and timing.

Narrow your audience to increase your impact. The most cost-effective advertising medium is the one that reaches your target with maximum efficiency, relevance and impact. We are media agnostic. We have no bias towards any particular media vehicle. Our analysis and recommendations begin and end with your target customer.

Our experience includes all media including billboards, direct mail, Internet, newspapers, mobile, transit advertising, radio advertising and local network television. We begin our Media Buying Smart Process with a thorough examination of your market.

We then define your target market segments in media terms. Then we begin the analysis and negotiations to build a media plan that surrounds and reaches your audience at the touch points important to them. Not to us. Not to you. Important to your audience.